01

About

Outlets

Gathering world famous brands

Enjoy internationalfashion life.

　OUTLETS means "outlet, outlet and outlet". In modern retail business, it refers to a large-scale leisure and experiential shopping place composed of world-famous brand discount stores, that is, "Outlets, the world-famous discount center" which is popular all over the world, has a history of nearly one hundred years. At the earliest, "Factory Outlet Store" gradually formed a large outlet shopping center similar to Shopping Mall, which gathered world brands and made the widest range of people enjoy international fashion life with high quality and low price.

Environmentcomfortable

Suburban areas, with convenient transportation, fashionable design and comfortable environment. Outlets are generally located on the edge of the city, but the traffic is very convenient, and the surrounding tourist resources are abundant, so they can truly "never leave the city", which can be described as the first choice for shopping together and family leisure vacation. Usually, outlet stores are very spacious, some outlets are complete, shopping malls, hotels, leisure and entertainment facilities are available, and a variety of architectural styles are integrated, so that customers can enjoy the architectural customs of various countries while enjoying their favorite products.

gather togetherWorld famous brand

World-famous or well-known brands, with pure brands and high quality, are stationed in outlets, but what they sell are out-of-season genuine products and old and new products. Some of these goods are taken off the shelves by specialty stores or shopping malls and then sold directly to outlets, while the other part is the best-selling category carefully selected by brand owners, especially for the production and supply of outlets. Compared with the specialty stores and department stores in the central city, outlet products are original and genuine, but the prices are only 1-6 percent off, so they are favored by fashion people all over the world and become a pilgrimage site for consumers of fashion products.

unthinkablelow price

　　It is sold at a price as low as 1-6% discount, which is attractive to consumers. As the goods sold by outlets are seasonal, stocked, factory-finished and newly-made special products, the expensive expenses of product design, product promotion and new product promotion are saved. At the same time, Outlets are a low-cost operation format, generally located in urban fringe areas, and the land and construction costs are relatively low. In addition, the scale effect brought by sales makes it possible to

outlets

Global

Outlets was first born in the United States, and after decades of development, it has gradually become popular all over the world. In Europe, America and Asia-Pacific, every outlet project will attract thousands of tourists and brand lovers to go shopping. In 2015, China's luxury goods market is expected to reach USD 27 billion, making China the largest luxury goods market in the world. With the rapid development of China's economy, the change of consumption habits, the strengthening of brand concept and the expansion of consumer base of famous products, it is being invested and developed in many cities across the country. Even under the background of economic crisis in different periods, outlets still create the myth of rising sales performance against the market.

Outlets

　　Outlets started in the United States. After a hundred years, they are deeply rooted in people's hearts with low-priced brand experience and comfortable shopping environment, and are widely accepted by many consumers. The first outlet in China was opened in Beijing in 2002, and outlets have mushroomed all over the country since 2006. According to statistics, in 2006, there were more than 200 shopping malls named after outlets or focusing on the concept of outlets. At present, there are more than 400 outlets in China, and the annual turnover of each outlet project ranges from about 1 billion RMB to nearly 10 billion RMB. Since the reform and opening up, with the rapid development of China's economy, the change of consumption habits, the strengthening of brand concept and the expansion of consumer base of famous products, China has fully met the comprehensive conditions for developing outlets. Therefore, it is a good opportunity to develop, construct and develop outlets in China, and it will surely become the leading market of outlets in the world. 　

in China

Follow the "brand+discount"

Format

Study

07

2022-05

2021年奥特莱斯行业整体销售额超千亿
2021年奥特莱斯行业整体销售额达千亿，“全国奥特莱斯时尚购物季”在京津佛罗伦萨小镇拉开帷幕。

>>
07

2022-05

奥特莱斯购物中心新商业模式
奥特莱斯购物中心是大型城市购物综合体，涵盖了全球众多知名品牌，给消费者带来了全新的购物体验，本文主要探讨奥特莱斯购物中心...

>>
07

2022-05

奥特莱斯在国内：曲折中成长后疫情时期成功蝶变
从作为“舶来品”开始，被引进国内的奥特莱斯业态不知不觉走过了19个年头。

>>
07

2022-05

2022年中国奥特莱斯市场现状及竞争格局分析高收入奥特莱斯数量增长
奥特莱斯，在零售业中主要指专门销售名牌过季、下架、断码商品的商店组成的购物中心。奥特莱斯按照经营模式的不同，可以分为联营...

>>
07

2022-05

2022年商业地产现状分析
商业地产行业现状分析报告是通过对商业地产行业目前的发展特点、所处的发展阶段、供需平衡、竞争格局、经济运行、主要竞争企业、...

>>
07

2022-05

2022年中国地产人应该何去何从
回顾往昔，地产人的2021年，足够魔幻。谁都没有想到，这一年居然这么难。上下半年，恍若隔世。不确定性带来的焦虑，...

>>
07

2022-05

2020年中国中小城市商业地产发展研究报告
中国中小城市购物中心租金指数（以下简称“租金指数”）反映了全国重点中小城市典型优质购物中心在租商铺不同时点上的租金水平及...

>>